The Apple Watch Fell Off The Charts In The Wake Of IDC's Global Wearable Q2 Report

- Nov 03, 2018-

Market research firm IDC released a tracking report on the global wearables market in the second quarter on Tuesday, according to foreign media reports.Despite a sharp drop in Apple Watch shipments, overall shipments in the wearables market reached 22.5 million units in the second quarter, up 26.1 percent year-on-year, according to the report.

The apple watch fell off the charts in the wake of IDC's global wearable Q2 report

"Fitness is the most common use of wearables," said JiteshUbrani, senior research analyst at IDC mobile device tracking. "however, the wearables market is growing.We're starting to see consumers using new features like communications and mobile payments, and businesses are starting to look at the productivity potential of wearables.

While the overall wearables market has grown, two of these subcategories have developed very differently.Entry-level wearables (wearables that don't support third-party apps) grew 48.8 percent year on year in the second quarter, while shipments of smart wearables (wearables that support third-party apps) fell 27.2 percent year on year.

IDC research manager, wearable devices lamas (Ramon Llamas) said: "including most health bracelets, entry-level wearable device benefit from a clear purpose, low price and the choice of many and has won more market share, accounted for 82.8% of wearable device shipments in the second quarter, and continue to have more manufacturers into the field.A serious problem with such devices, however, is that most products are copied from other manufacturers and do not stand out from the crowd.At the same time, smart wearables are still struggling to find their niche, and though they are of interest to consumers, they are not yet a necessity.The good news is that smart wearables are still in their infancy and are getting better.

Fitbit continues to dominate the wearables market, and it has become synonymous with the fitness bracelet.Fitbit shipped 5.7 million wearable devices in the second quarter, up 28.7 percent from 4.4 million in the same period last year.The market share was 25.4 percent, up 0.5 percentage points from 24.9 percent a year earlier.

Xiaomi was second, with 3.1 million wearable devices shipped in the second quarter, up 2.5 percent year-on-year.The market share was 14.0%, down 3.2 percentage points from 17.2% a year earlier.The mi band is still selling well in China, with the new mi band 2 adding features such as heart rate tracking and selling for less than $20.The challenge for xiaomi, however, is how to expand beyond China and onto the global stage.

Apple was the only major wearables company to experience a decline in shipments in the second quarter, largely because it did not launch a new phenotype on the first anniversary of the launch of the AppleWatch.The second quarter was the first full quarter since the fall of the sports AppleWatch, helping the company rebound from a post-shopping slump.

Apple shipped 1.6 million watches in the second quarter, down 56.7 percent from 3.6 million a year earlier.The market share was 7.0%, down 13.3 percentage points from 20.3% a year earlier.