It is widely used in the fields of dry communication electronics, consumer electronics, computer, national defense and aerospace.Printed circuit board (PCB) is a bridge for carrying electronic components and connecting circuits, which is widely used in the fields of communication electronics, consumer electronics, computing, computer, national defense and aerospace. In demand and policy under the guidance of industry, there have been several PCB industry company of landing a-share market, access to capital help improve enterprise core competitiveness, the recent peng ding holdings plans through initial public offering, raising money for the flexible printed circuit board (HDI) and high density connection plate to expand capacity, further enhance the company in the production peak volume product ability and the level of intelligent manufacturing.
Scale advantage penetrates into the long tail market
The current domestic industry pattern scattered, small factory buildings with the leading PCB manufacturer "large-scale, centralization" trend has become increasingly obvious, with leading product design and development strength, excellent bulk supply ability of large PCB manufacturers and good product quality assurance, can the supplier of the big brand customers technology research and development, quality control and supply the strict requirements of mass in a timely manner.Pengding holdings is already the world's largest PCB producer by revenue.
Thanks to the complete industrial chain, pengding holding has the scale advantage that cannot be ignored in the industry competition.Up-front costs of PCB industry and continuing operations to the requirement of enterprise financial strength is higher, and therefore formed the high barriers to entry, PCB according to the specific product form can be divided into flexible plate, rigid plate and HDI PCB products in the form of different applications and products for research and development design, production process, process technology, production line equipped with and meet the requirements of the production conditions and there is a big difference, and peng ding holdings has become a worldwide one of the few to have a combination of all kinds of PCB products design, development, manufacture and sales of one of professional manufacturers, have high quality variety of PCB product line,The company's manufacturing base is located in shenzhen, qinhuangdao, huaian and yingkou, and the service radius covers the Chinese mainland, Taiwan, Japan, Korea, the United States and Vietnam, which can provide global customers with fast and efficient quality services, and has become one of the most influential manufacturers in the industry.
Downstream customers for the product quality control and supplier change risk considerations, generally tend to establish long-term stable business relationship with PCB supplier, and strict complex of the qualified supplier certification program, inspection cycle in a year or so commonly, peng ding holdings has successfully into the international leading brand customer system of qualified suppliers, mainly large customers including apple, Microsoft, Google, Nokia, SONY, OPPO, vivo, hon hai group, and group to recognize, etc.
With the rapid development of electronic information industry, the demand for different market segments, such as wearable equipment start-up boom, has increasingly become the long tail of PCB industry cannot ignore customer group, peng ding holding design is based on the accumulation of a strong research and development strength and complete production line configuration, build the intelligent online service platform "optimal passenger board", through the network platform service, customer demand docking, cancel the intermediate links, improve the efficiency of transactions, meet PCB type long tail customers proofing, design, engineering consulting and SMT OEM requirements, make full use of the company's production capacity and achieve high margins.
Advance product and technical layout
As all kinds of PCB products are different in material, electrical characteristics, functional design and other aspects, their production process and production management conditions are also different.At present, the printed circuit board products produced by pengding holdings can reach the minimum aperture of 0.025mm and the minimum line width of 0.025mm, which has formed the mass production capacity of the next generation PCB products with higher production process requirements.From 2015 to 2017, pengding holdings invested 686,233,700 yuan in research and development, 753,675, 500 yuan in research and development, and 10,222,346 yuan in operating income, both accounting for more than 4 percent of the total number of domestic and foreign patents obtained a total of 582.
PCB industry is a feature of the product customization, different products, with different generations in electrical connection, function, size, etc, all can have different customized requirements, peng ding's technical superiority is not only reflected in the customer's project phase has been involved in design, development, timely response to customer demand, the company through the layout of the next 3 years ahead of more likely to be the product and technology, can be directly involved in the next generation, the development of the next generation products and design, thus guide for customer product development and design, to provide customers with seamless all-round comprehensive products and services, develop long-term and stable business partnership.
In order to ensure the stability of production operation, high efficiency, peng ding holding attaches great importance to the building system and gradually improve the level of production automation, intelligent, the offering for project construction set the new version of flexible production line annual capacity of 1.338 million square meters (1440 square feet), a new higher-order HDI PCB intelligent manufacturing production line annual capacity of 334000 square meters (360 square feet), meet the demand of peng ding holding capacity, and to make flexible version and higher-order HDI products research and development and the production technical level is expected to further improve,At the same time, it will further promote the automation plant and intelligent plant upgrade of peng ding holdings, so that the company's profitability and anti-risk capacity will be further enhanced.